Swedish Shoe brand Vagabond launched its first London concept store within the Bentall Centre in the Royal Borough of Kingston-upon-Thames.
Situated on the 1st Floor of the Bentall Centre, the new concept store presents Vagabond’s brand vision, previewing the full Spring/Summer 2017 fashion footwear and accessories collections for Men and Women. The London establishment is a welcome addition to the Vagabond Stores lo-cated in selected cities all over Europe.
Bringing Vagabond’s synonymous Scandinavian style and contemporary design to the UK, the store is central in extending the brands European retail strategy within their key markets. Vag- abond can currently be found in more than 2,500 doors across more than 30 markets and still growing.
“Our concept stores in Stockholm, Copenhagen, Helsinki, Berlin and Moscow, just to mention a few, are all 100% Vagabond ambiance and supports the independent multi-brand doors in both Europe and North America” says Anna Fahle Björcke, Brand Manager at Vagabond in Sweden.
The Kingston store will be filled with new range for spring/summer 2017. Flat shapes and forms take the main stage for the women’s collection. Inspired by the idea of at-home lounging, the new designs combine effortless style with lush comfort. Key styles include mules, slip-ins and the new Moroccan ‘babouche’ shape that can be worn with the heel folded down like a slipper.