Objectives:
- To create buzz and excitement for consumers around the launch of the BoxPark Pop up store in Shoreditch, London
Strategy:
- Create an engaging event for Vagabond’s key target audience to visit and experience the new store.
- Pre-event digital activity on twitter and Instagram generated numerous likes
- A collaboration with Hype App also increased footfall to the store before and after the event
- The event took place on a Sunday when footfall around the site was at its maximum
- Key branding was displayed on the upper floor of the site with music provided by well known London DJ Fred Butler
- Customers were encouraged to use the hashtag #vagabondautumnsessions
- Free cocktails and goody bags containing Vagabond products with hair products from Label M by Toni & Guy in branded bags were given out with each purchase.
Conclusion:
- Best sales day reported with a 60% increase in sales
