Vagabond UK Pop Up Shop at Boxpark, Shoreditch

Objectives:

  • To create buzz and excitement for consumers around the launch of the BoxPark Pop up store in Shoreditch, London

Strategy:

  • Create an engaging event for Vagabond’s key target audience to visit and experience the new store.
  • Pre-event digital activity on twitter and Instagram generated numerous likes
  • A collaboration with Hype App also increased footfall to the store before and after the event
  • The event took place on a Sunday when footfall around the site was at its maximum
  • Key branding was displayed on the upper floor of the site with music provided by well known London DJ Fred Butler
  • Customers were encouraged to use the hashtag #vagabondautumnsessions
  • Free cocktails and goody bags containing Vagabond products with hair products from Label M by Toni & Guy in branded bags were given out with each purchase.

Conclusion:

  • Best sales day reported with a 60% increase in sales