Sophie Harley 25th Anniversary Event

Objective:

  • To generate coverage on the 25th Anniversary celebrations within regional and jewellery trade media

Strategy:

  • Development of the press release and images that was initially sent out to key trade media to highlight the business and the Anniversary jewellery collection
  • Following the party at Beach Blanket Babylon in Notting Hill, London, images from the event were sent to key regional press for their ‘Social’ pages

Conclusion:

  • Business and celebration party editorial was generated across trade and regional media pre and post event