Objective:
- To generate coverage on the 25th Anniversary celebrations within regional and jewellery trade media
Strategy:
- Development of the press release and images that was initially sent out to key trade media to highlight the business and the Anniversary jewellery collection
- Following the party at Beach Blanket Babylon in Notting Hill, London, images from the event were sent to key regional press for their ‘Social’ pages
Conclusion:
- Business and celebration party editorial was generated across trade and regional media pre and post event
