Fashion Influencer Seeding Programme

Objective:

  • To develop an Fashion Influencer product seeding programme that highlighted key styles within the collection.

Strategy:

  • Jo Reynolds PR implemented a pro-active UK programme that focused on already established ‘Vagabond fans’ in addition to securing new fashion influencers.
  • Once the chosen influencer styles had been distributed, influencers were asked to mention the Vagabond brand using the @vagabondshoemakers and/or #modernvagabond tags on their Instagram social media platforms.

Outcome:

  • Influencers continue to make regular posts tagging Vagabond, therefore creating brand engagement and new followers for Vagabond.