Objective:
- To develop an Fashion Influencer product seeding programme that highlighted key styles within the collection.
Strategy:
- Jo Reynolds PR implemented a pro-active UK programme that focused on already established ‘Vagabond fans’ in addition to securing new fashion influencers.
- Once the chosen influencer styles had been distributed, influencers were asked to mention the Vagabond brand using the @vagabondshoemakers and/or #modernvagabond tags on their Instagram social media platforms.
Outcome:
- Influencers continue to make regular posts tagging Vagabond, therefore creating brand engagement and new followers for Vagabond.
