Fiorentini + Baker Press Event

Objectives:

  • Showcase the new collection at the London showroom followed by and intimate private dinner

Strategy:

  • Targeting specific style & consumer press, stylists and bloggers, we invited them to see the collection at the Shoreditch showroom to talk through the new range and the artisan processes behind the collection.
  • This was followed by an intimate dinner at an Italian restaurant nearby where a private room was hired.

Conclusion:

  • Establishment of on-going media relationships which has assisted in the generation of editorial coverage in blogs and style press going forward