Jo Reynolds PR puts fashion on the front page

Jo Reynolds had her sights on becoming a fashion designer when she was accepted as a student at the prestigious London College of Fashion way back in the 90s. But when the opportunity arose to study fashion journalism and promotion, Jo took a detour and grasped the opening with both hands. Two decades later and after years of working for PR agencies, Jo is still thrilled with her choice after finally launching her business Jo Reynolds PR. In this interview Jo captures the excitement she feels every time she promotes a new label or works closely with her fashion heroes.